Van Oord today introduced sustainably produced coffee at its head office in Rotterdam. For this purpose, Van Oord is cooperating with the Beautiful People Foundation, a social and sustainable coffee and tea concept. All Beautiful People products are sustainable and have independent Rainforest Alliance, Max Havelaar, Eko and Fair Grounds certificates.
Van Oord became involved with the foundation via the Artclub, which is part of the Beautiful People Foundation. More than 55 artist studios in the Netherlands, Belgium, Switzerland and Dubai are affiliated to the Artclub. Artists with a cognitive disability work in these studios under the supervision of professional artists and care workers.
On 29 April 2010, CEO Pieter van Oord welcomed a number of artists from the Artclub. They gave the introduction of the sustainably produced coffee a festive accent by handing out pastries.
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